INSIGHTS

Notes on digitalisation in mid-sized business.

What we run into on client projects, what we make of it, what we recommend — and what we do not. No marketing stories, no listicles, no SEO pieces. Just notes that come out of the work.

POSITION

Not a systems house. Not an AI bandwagon. What digiFORMER does differently.

When someone at an event asks me what digiFORMER actually does, I usually start with a negation. We are not a classic systems house, not a software reseller, not a supplier of AI hype — and that is the most honest opening I can find.

AI AND AUTOMATION

AI honestly placed — when we recommend it and when we do not.

There is a reflex in the consulting trade: the moment a client asks about AI, a four-phase roadmap lands on the table. Twelve months, a healthy fee. At the end someone works out that a simple webhook and an if-condition would have solved eighty per cent of the problem.

SOVEREIGNTY

Digital sovereignty for smaller companies — more important than you think today.

In February 2025 it became public that Microsoft had suspended the email account of an ICC official — because US law required it. That episode made a question real for the German IT advisory community that we had until then treated as theoretical.